Independent visual research / Public editionReviewed 04 Sep 2026
Motion fieldnotesOpenAI film study
About this study

Product film / 01:07 / Published 2025-09-25

Introducing ChatGPT Pulse

Illustrated cards enter a phone, open into detailed content, and lead to follow-up questions and preference input.

Watch official film ↗4 screen examplesAll 100 films
Representative frame from Introducing ChatGPT Pulse
OpenAI · representative sample 00:36.000 · Source moment ↗

Useful to borrow

Use card-to-detail expansion to connect discovery with action.

Do not infer

The recovery routine shown is historical demo content, not medical advice or a validated exercise plan.

6 shot groups.

Read across from the observed content to its treatment and possible adaptation. Enlarge the frame for detail.

Approximate study intervals; horizontal scrolling reveals all columns on small screens.

Moment / sourceReference frameWhat is on screenFraming / editUseful adaptation
Shot group 01
≈ 00:00–00:10
Graphic interludeWatch from here ↗
Sample 00:08.000
Identity and cards

A Pulse label introduces colorful illustrated tiles.

Graphic objects on white.Establish a reusable content motif.
Shot group 02
≈ 00:10–00:20
App / browser screenWatch from here ↗
Sample 00:16.000
Daily phone feed

A phone greeting leads to a stack of cards.

Whole-device reveal.Give the audience a map of the content.
Shot group 03
≈ 00:20–00:32
App / browser screenWatch from here ↗
Sample 00:28.000
Card follow-up

A statement precedes a card and suggested questions.

Closer content and input detail.Show how a passive card becomes a conversation.
Shot group 04
≈ 00:32–00:50
App / browser screenWatch from here ↗
Sample 00:44.000
Detailed guidance

A goal card opens into text and a follow-up composer.

Card-to-reading view.Keep safety caveats when adapting advice-related content.
Shot group 05
≈ 00:50–01:02
App / browser screenWatch from here ↗
Sample 01:00.000
Preference input

Suggested interests become a typed recurring-content request.

Minimal composer focus.Show how the user steers future content.
Shot group 06
≈ 01:02–01:07
Title / identityWatch from here ↗
Sample 01:04.000
Identity close

A ChatGPT wordmark ends the film.

Plain white field.Use a quiet ending.

Reference frame

Enlarged reference frame

Watch this moment on the official channel ↗